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Why an Organic Reputation Means More Than an Algorithm

What’s more important to you – being popular or being reputable? If you were still in high school, you might be inclined to say “being popular”, as the in-crowd is a formidable social metric at that stage of life. But if you’re all grown up – be

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Quora Boards: A New Way to Share, Organize and Consume Content

Back in December Q&A site Quora quietly launched a new feature with a ton of potential – “boards”. According to Quora, boards reflect the broader system they are evolving into: to connect you with everything you want to know about. A board is like a hybrid car,

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Build Your Online Rep! Join a LinkedIn Group!

Several weeks ago, I set up two new groups on LinkedIn. They are: Online Community Management Best Practices Social Media Management Best Practices These industries are still very young and there is so much to share – which is what prompted me to start the groups. They

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Twitter Help 5₵ – The Answerer IS In

Twitter continues to baffle and confuse even the brightest of marketers. What’s it really good for? Where’s the ROI? And who ARE these twits? Okay, so it’s not as clear cut as Facebook or LinkedIn, but do not for one second underestimate the potential of Twitter. There

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Take a Stand Against the Bad Apples in Your Community

If you’ve spent considerable time and effort building a thriving community around your brand or you run a pure play community-oriented website, you know how difficult it can be managing all the different personalities and keeping things on the up and up.  Disputes are bound to occur

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The Lighter Side of Twitter

Here are the top comical, strange and all-around hard to believe Tweet picks of the week from around the Twitterverse (do not read if easily offended by social media): KelseyKelz_ Maureen ♡ Some people are confused on the etiquette of tweeting. Just because it says, “What’s happening?”

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Five Critical Social Media Marketing Mistakes

From my vantage point, it’s hard to believe that social media is still in its infancy. But in actuality the industry, applications and principles are still in their early days of evolution. As a result, people are making mistakes – BIG mistakes when approaching and engaging in

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